![]() It looks like this, and is switched on by default:īest told me there were practical considerations for this design choice. When you sign in to your account, the first thing the app does is ask if you want to “pause” all email notifications from the publications to which you subscribe. When I installed a beta version of the Substack app last week, I was struck by the effort the company is making to get you to use its app by default. “There's a place you can go that’s not like a giant slot machine, trying to appeal to your worst self,” Best said, “but instead is a place where you go to spend time with the people you've chosen to spend time with, and that you think make your life better.” The team also wanted to enable features that simply aren’t possible in email: background podcast listening video embeds comment threads updated in real time. The app was built by a team nostalgic for the halcyon days of Google Reader, he said, with its hand-curated feeds and limited social features. “We’ve kind of wanted to do this forever,” Chris Best, Substack’s co-founder and CEO, told me in an interview Tuesday. ![]() As of today, there is a third place: an iOS app that allows you read everyone you subscribe to on the platform - as well as any other RSS feeds you care to add - in a dedicated spot on your phone or tablet. )įor the company’s first five years, writers using have Substack published in two places: on the web and via email. ( Platformer is hosted on Substack see my ethics disclosure. ![]() Today, let’s talk about Substack’s new reading app, and the moment in the life of a young tech company when its ambitions grow from niche service provider to a giant global platform. I did not make this but it does look pretty cool! (Substack) ![]()
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